Epsilon Sigma Phi
The Extension Professionals' Organization

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(Revised and Approved 10/2016)

Role of the Marketing Committee:

To advise the National ESP Board on strategies for marketing ESP to potential members while promoting the ESP organization and image.

Committee Responsibilities:

  1. To review and make recommendations regarding branding and marketing materials to be produced, including free vs. cost items.
  2. To coordinate with identified vendor for "for-sale" items to assure availability of a variety of items and prices for our membership.
  3. To provide support/promotional materials about ESP for state chapter use.
  4. To review and make recommendations regarding the content of promotional materials for an ESP marketing campaign.
  5. To create marketing templates as necessary to promote consistency in branding for ESP webinars, events or other communications through PowerPoint or other publishing programs.
  6. To assist in developing creative strategies for marketing efforts and work in coordination with the Resource Development Committee to obtain funding to support them.
  7. To help identify, share, and promote "best practices" in marketing among our chapters across the country.
  8. Provide a formal social media liaison to the general membership for posting on Facebook and/or other social media outlets. The liaison’s role is to accept content from membership, review for accuracy and consistency with ESP, post the content to Facebook or other social media, and track the use and engagement of Facebook by ESP membership over time.
  9. Submit an article for each publication of the ESP Connections Newsletter.
  10. Provide a web link to ESP Marketing Strategies.
  11. Annual Meeting responsibilities include hosting a Marketing table at the Poster Session with a marketing Poster. Members attending the Conference will also sell marketing items as provided by the National Office. The Marketing Committee will coordinate with the National Office to determine inventory, posters and additional supplies that will be required to sell at the Annual Conference.

Marketing Epsilon Sigma Phi

Marketing Epsilon Sigma Phi.  A marketing document prepared by the ESP National Marketing Committee to support chapters with marketing ideas.

Epsilon Sigma Phi is a
501(c)3 non-profit organization.

55 Walton Place Drive
Newnan, GA 30263

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