Epsilon Sigma Phi
The Extension Professionals' Organization

Strategic Action Plan 2019
National Marketing Committee

Chair: Daphne Richards

Committee Members:
Katie Ahern, OR
Meridith Berry, MO
Pennie Crinion, IL
Karol Dyson, MD
Cindy Meadows, GA
Carole Smith, OR
Mollie Toppe, WV
Shirley Williamson, GA

Committee Goal 1: Conduct external marketing to increase awareness of our organization

  • Collect and share marketing ideas from the chapters that could be utilized at the national level
  • Develop a plan for ESP representation at other Extension organization’s conferences, especially those for middle managers and other Extension administrators

Committee Goal 2: Support marketing of ESP by state chapters by providing resources and assistance

  • Inventory, review, and refresh ESP marketing materials
  • Develop and distribute digital marketing materials (webinar slide, logos, etc.)
    • Compile list of current chapter Facebook accounts
    • Contribute to management of the national Facebook page and other national social media accounts
    • Encourage “liking” the national Facebook page
  • Contribute articles to the ESP Connection newsletter
  • Conduct outreach at the National ESP Conference with a poster and/or concurrent session presentation, and marketing materials

Committee Goal 3: Support ESP mentoring initiative

  • Support Membership Recruitment and Retention Committee’s mentoring activities at the national meeting
  • Reach out to chapter leadership in states with low numbers of national conference attendees to encourage attendance
  • Along with the membership committee, reach out to and engage with first time attendees while at the national conference

Epsilon Sigma Phi is a
501(c)3 non-profit organization.

55 Walton Place Drive
Newnan, GA 30263

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