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ESP 2020 Webinar Series
Social Marketing Principles to Increase Behavior Change Among Extension Clients
August 25, 2020
Presented by: Laura Warner and Dr. Lisa Krimsky, Alpha Delta Chapter, Florida
Social marketing is the application of commercial marketing tools that can promote behavior change benefiting the community and the individual Extension client. This webinar will provide an overview of social marketing and provide Extension professionals with tools they can begin using right away to promote behavior change.